problem
Customers sometimes struggled to find the information they needed on the website. Hot Head runs promotions frequently, but promoting them on the brand's website often didn't happen, because editing the site itself was complicated with the setup being used at the time. The site was also falling behind the newer brand direction, and needed to be updated to match new materials and store updates.
research
Some customers had trouble finding the information they wanted to know on the website. We wanted to make sure to include the most useful things, including more information on the menu, individual store landing pages, and details on upcoming promotions and deals.
process
The team worked together to update the site's design and decide what new content was needed. I helped to collect any information needed for the database and set up a new content management system. We needed a lot of new photos, clearer descriptions of things such as policies and offers, and a better idea of what the experience at a store was like.
